IAMJASONSCOTT@GMAIL.COM



TARGET - KRIS FROM TARGET



A holiday campaign that gave “weirdly hot” Santa a job at Target along with aisles and aisles of swagger.

This campaign turned mid-western moms fantasies into reality as they got Kris trending on TikTok, mentions on NPR and Jimmy Fallon Tonight from the mouth of Amy Adams, as well as a segment on Good Morning America and a spoof by Jimmy Kimmel.

By far the most fun I’ve ever had on a production thanks to an insanely talented team of weirdly hot people.



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My Role:
Copywriter


ECD - Chris Shipman
Creative Director - Will Sawyer
Art Director - Elizabeth Dilk
Art Director - Chelsea Bakan
Art Director - Clare Roudebash
Director - Wayne McClammy