We created an original reggaeton song called “Mueve el pom pom” (move your butt) and playful animated music video to cut through the boring political ads and get a diverse bunch of young LatinX butts to the voting booth. Our main characters are an empowered grandma and teen because research told us that they have the most sway in a LatinX household. The lyrics of the song talk about issues that were most important to our audience, so although it looks mad, and weird, it’s actually science.



My Role:
Concept & Senior Copywriter


Artist: Zairah
Music Producer: Sapo
Animator: Ugly Primo

It took a really dedicated team of people to pull this off in such a short time but I’m witholding their names because unfortunately some people out there are crazy.