Unfortunately there’s a mask stigma in rural Oregon that we set out to break by showing real people you wouldn’t expect to be wearing masks, wearing them proudly. Honestly, once the concept, line and casting were done I didn’t have anywhere near as much to do as the art directors, Nate and Sara, who deserve the credit.



My Role:
Concept & Senior Copywriter

CD - Erik Fahrenkopf
CD - Sara Phillips
Art Director - Nate Nowinowski 
Producer - Andrea Bakacs
Photographer - Mason Trinca

Photographer - Neil Dacosta
Photographer - Anthony Blasko