IAMJASONSCOTT@GMAIL.COM



LAS VEGAS - BOURNEMOUTH KIT



For some reason the city of Las Vegas sponsors Premier League football team, AFC Bournemouth. 

To promote the partnership, we created a limited edition kit for the team that played on their ‘Cherries’ nickname and the cherries of Las Vegas slot machines.

It also pays homage to the neon of the Vegas strip by being the first kit to actually glow in the dark.

It was released at sundown on the darkest night of the year and sold out within 20 minutes, crashing AFC Bournemouth’s web store.


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My Role:
Concept & Creative Director


GCD - Blake Morris
CD - Josh Harris
Copywriter - Luke Strong
Art Director - Macey Carson