For the past couple years I’ve helped out a local ski/snowboard brand with their with their positioning, tagline, launch film and this product launch campaign.

Every ski run has cameras so that people can check conditions on the mountain. So, on the busiest day of the year, we hacked the cameras by having Trew athletes perform epic tricks right in front of them, wearing the new range so that the thousands of people watching the cams would see. 

We then used these as stills across web and social.



My Role:
Creative Director