OLD SPICE -
FEAR
For Halloween we created a new blood red body wash that comes out looking like blood. Then we made a horror B-movie to promote it and hid a phone number on a pizza restaurant t-shirt in a laundry basket within the film. If you were one of the hundreds of people that called up, you’d have heard two angry teenagers working at the pizza place telling you not to call, but visit a website where you could get the body wash. Long winded? Yes. Funny? I’ll let you be the judge of that. Actually, no I won’t. It was definitely funny.
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