NIKE -
RUN IT
Working with Korea’s biggest athletes and artists, I wrote a K-rap (a Krap?) encouraging kids to follow their dreams and tell traditional society where to stick their expectations.
Results:
Song reached #1 in Korean charts.
40m views in two weeks.
Received over 1.5m hours of airplay.
An insane 31% view through rate.
Trended on Melon, Naver and Twitter.
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