COCA COLA - NEW COKE
In 1985 Coca-Cola brought out New Coke - now regarded as the world’s worst ever marketing move. But when Netflix phenomenon Stranger Things said their new series was set in 1985, it seemed like a good reason to repeat the mistake. I was brought into the project to help promote the release with an Upside Down vending machine as well as some 80s inspired posters.
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