In 1985 Coca-Cola brought out New Coke - now regarded as the world’s worst ever marketing move. But when Netflix phenomenon Stranger Things said their new series was set in 1985, it seemed like a good reason to repeat the mistake. I was brought into the project to help promote the release with an Upside Down vending machine as well as some 80s inspired posters.



My Role:
Senior Copywriter on super mega fun 80s posters and vending machine promo

CD - Erik Fahrenkopf
CD - Patty Orlando
Creative - Grant Thomas
Creative - Cam Soane

Creative  - James Moslander