COCA COLA - NEW COKE
In 1985 Coca-Cola brought out New Coke - now regarded as the world’s worst ever marketing move. But when Netflix phenomenon Stranger Things said their new series was set in 1985, it seemed like a good reason to repeat the mistake. I was brought into the project to help promote the release with an Upside Down vending machine as well as some 80s inspired posters.
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![](https://freight.cargo.site/t/original/i/cf5845a30c4f3e75302a792ffdc796958c16d920a1c044186749ff56800a2f42/static1.squarespace.png)
![](https://freight.cargo.site/t/original/i/b1fa0c086c46224768a45d456c061f031a10b687e1ece086de04451fdb13cdfe/static1.squarespace.jpg)
![](https://freight.cargo.site/t/original/i/657ca702d6815b65744b73c581e9fbb4c4fbf411e03c77ead9bc3c1411695199/stranger-things-new-coke-00.jpg)
![](https://freight.cargo.site/t/original/i/ba8a88baab3fb821fa1cba2e1753a2220969efd7c02f0b4630833c9b3f0b2274/Screen-Shot-2019-07-11-at-2.08.40-PM.png)
![](https://freight.cargo.site/t/original/i/0cdf1ede56441fa9d67820010a7095eee79d99d527bad42573e320021c42e42e/Screen-Shot-2019-07-11-at-2.08.15-PM.png)
![](https://freight.cargo.site/t/original/i/1bf5e3353d5b74ddea2413f0101d01d25bf417026d6b92752b702ee35927753d/Screen-Shot-2019-07-11-at-2.08.30-PM.png)
![](https://freight.cargo.site/t/original/i/f2bc083939340acaf09e3acc81bb111ea2b24973c9737b3d65a54fded41355c2/COKE_NYSTREET.jpg)
![](https://freight.cargo.site/t/original/i/68fc06e0de6568102c424b9ff2dfe030f81a935d3b1750a042f0e19c68feb928/unnamed-5.jpg)
![](https://freight.cargo.site/t/original/i/0f5d25403faf0857867525dc620ade1530bdc1037016133f5f178fdcfa83be48/unnamed-7.jpg)