IAMJASONSCOTT@GMAIL.COM



ANCESTRY - IT’S A FAMILY THING



Ancestry wanted us to make them mean more to people than dusty dates and old photos. They wanted it to be about representing your heritage. So I came up with the platform, “It’s a family thing” and wrote this anthem spot.

There are some product films floating around that were made by the lovely Celia and Stu. You should check ‘em out.



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My Role:
Concept & Copywriter


Credits:
CD - Sara Philips
CD - Jarrod Higgins
Editor - JB
Art Director - Nate Nowinowski